A successful massage practice comes in many shapes and sizes. From a relaxed spa setting to the high volume corporate variety. The definition of ‘thriving practice’ is different for each of us depending on where we work and our overall goals. Although, I will say, the most successful practices have no gaps where there should be clients instead.
As you delve into the reasons for the prosperity of accomplished practitioners, inevitably you discover that their success is due to their ability to deliver on our vocations prized professional skills. As dissimilar as our schedules might be, these attributes that represent us best are universal.
- Good Listening
- Being Articulate
- Positive and Polite
- Attention to Detail
- Problem Solving
- Emotional Stability
- Ability to Rebook
These aren’t randomly selected traits that employers look for, although they do, but a conglomeration of what brings clients back to their therapist. 90% of what makes a practice go from ‘there’ to ‘thriving’ is built on repeat sessions with the same people. If those clients know they can expect a session that starts on time with someone who’s confident in their skills and will be empathetic to their needs, then they’ll rebook!
Chances are you’re not going to find a workshop titled “Emotional Stability for Massage Therapists” as much as you wouldn’t find one named “Being Positive and Polite in the Treatment Room.” However, high doses of these is what drives practices to prosperity. In many ways, these are traits that help you achieve success in service oriented careers and in ours, they’re just as essential.
No matter what form or shape my practice has taken, success is rooted in strengthening these essential skills so I can build strong client/therapist relationships. Gaps in my schedule seem to be filled with returning clients and new clients my regulars refer over to me. Inevitably, it turns out to be a comfortable routine I maintain in every environment I step into.